If you have been thinking about purchasing a new piece of jewellery, but are unsure where to start, you might want to shop at Shiels Jewellers. This Australian company has been in business for over 70 years and is considered one of the most prestigious in the world. The company was founded by Jack Shiels in 1945.
The company was founded in 1945 by Jack Shiels, and operated from the Central Market Arcade in Adelaide, South Australia. In 1977, Jack Shiels sold the company to Albert and Nyra Bensimon, who grew the business to include gold and silver jewellery, as well as giftware.
Today, Shiels is one of Australia’s leading jewellery retail chains, with more than 40 stores across the country and over 450 employees. The company’s retail stores sell diamond, gemstone and bridal jewellery. It also sells watches for men and women. It is particularly famous for its affordable diamond range, which is widely available for a reasonable price. Its marketing strategy has been praised by some critics, but it has been criticized by others in the industry.
Shiels Jewellers is Australia’s largest jewellery retailer, with stores in South Australia, Western Australia and Queensland, and plans to expand into Victoria and NSW in the coming year. While the company is popular with consumers, it has also been criticised for its aggressive marketing methods.
The company began with one store in Adelaide, but today has over 40 stores across Australia and employs over 450 people. While its founders, Albert and Nyra Bensimon, remain part owners, their son Toby has become the company’s managing director. Toby Bensimon has also worked to expand Shiels’ online presence by launching specialized sites.
6 Reasons To Shop shiels jewellers
Huge Range Of quality Jewellery
You get the most exquisite jewellery of exceptional value, from our classic cut diamonds to our solid gold pieces. We use suppliers from around the world to ensure that you can always find a piece that speaks to you specifically. The Shiels’ range of beautiful and unique jewellery features pieces designed to suit every style and lifestyle. Our range is inspired by the latest collections from leading jewellery designers.
Shop With Confidence Every Time
Here at Shiels, ensuring that you get the best quality jewellery is our top priority. Serving you since 1945, our team is experienced and extremely knowledgeable in gemstone types, precious metals and jewellery design. From one store in Adelaide, Shiels has expanded into major shopping centres in South Australia, Western Australia, Queensland and New South Wales, and has become a leading online jewellery retailer in Australia and beyond.
Shop 24/7
Having an online store means that you can shop at any time of the day or night. So, there’s no need for you to wait for business hours to order your jewellery. Shiels makes your gift shopping experience even easier by offering you beautiful packaging and gift cards with your own personal message.
Interest Free Options and Applied Finance
Sparkle now and pay no interest ever! You can purchase jewellery from Shiels on our very own ‘no interest finance plan’, or ask about our applied finance options. Talk to our friendly staff for more information on how you can apply or check out our finance options. From Afterpay to Zip, humm, LatitudePay and Laybuy, we have an option for you!
Become A VIP And Get Rewarded
As a VIP, you’ll be rewarded for shopping at Shiels with exclusive offers and vouchers. You will always be the first to know about our newest arrivals and the hottest trends simply by joining our exclusive VIP club in-store.
Feel Secure with Shiels
Misplaced something? Replace it at Shiels using our easy-to-use insurance. You can also invest in our Shiels Care Plans to ensure that your special piece retains the same lustre today and forever.
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